The Business Blueprint: 9 Steps to Fulfillment, Freedom and Fortune by Doing Work You Love: A Purpose-Driven Business Plan (Abundant Business Blueprint Book 2)

by A. Edmond

Your perfect customers are those whose needs, wants and desires are in sync with your purpose, what you want to create, and the value you believe you can add.

Define your business promise Last but not least, you want to make a promise to your customers. This is the essence of the value and experience your customers can expect every single time they engage with you without fail. While this is implied in the summaries you created above, you still want to write it out explicitly. What value and experience do you promise to always offer each time your customer engages with you?

The visible elements of your brand impart a symbolic meaning that goes beyond what words alone can express. Your visual identity sets the foundation necessary for your brand to be distinguishable, recognizable, and relatable.