Prafful Sahu

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Industrialized empathy hinges on the idea that would-be innovators—such as the well-meaning but wrongheaded inventors of the Edsel, or even Homer, with his God-given sense that everyone was just like him—are held back by their own point of view and need to slip loose of it.
User Friendly: How the Hidden Rules of Design are Changing the Way We Live, Work & Play
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