The best idea generation comes from understanding that we need both time to think alone (because our brains are most creative when we’re by ourselves) and time to engage with others (because hearing different perspectives creates sparks that lead to even better ideas). Preparation and good facilitation is key. A great generative meeting does the following: Produces many diverse, nonobvious solutions through ensuring each participant has quiet alone time to think of ideas and write them down (either before or during the meeting) Considers the totality of ideas from everyone, not just the
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