The Making of a Manager: What to Do When Everyone Looks to You

by Julie Zhuo

Through thick or thin, in spite of the hundreds of things calling for your attention every day, never forget what you’re ultimately here to do: help your team achieve great outcomes.

My own observations are similar, and I’ve come to think of the multitude of tasks that fill up a manager’s day as sorting neatly into three buckets: purpose, people, and process.

The first big part of your job as a manager is to ensure that your team knows what success looks like and cares about achieving it. Getting everyone to understand and believe in your team’s purpose, whether it’s as specific as “make every customer who calls feel cared for” or as broad as “bring the world closer together,” requires understanding and believing in it yourself, and then sharing it at every opportunity—from writing emails to setting goals, from checking in with a single report to hosting large-scale meetings.

The next important bucket that managers think about is people, otherwise known as the who. Are the members of your team set up to succeed? Do they have the right skills? Are they motivated to do great work?

To manage people well, you must develop trusting relationships with them, understand their strengths and weaknesses (as well as your own), make good decisions about who should do what (including hiring and firing when necessary), and coach individuals to do their best.

Finally, the last bucket is process, which describes how your team works together. You might have a superbly talented team with a very clear understanding of what the end goal is, but if it’s not apparent how everyone’s supposed to work together or what the team’s values are, then even simple tasks can get enormously complicated. Who should do what by when? What principles should govern decision-making?

In a team setting, it’s impossible for a group of people to coordinate what needs to get done without spending time on it. The larger the team, the more time is needed. As talented as we are, mind reading is not a core human competency.

For managers, important processes to master include running effective meetings, future proofing against past mistakes, planning for tomorrow, and nurturing a healthy culture.

Your role as a manager is not to do the work yourself, even if you are the best at it, because that will only take you so far. Your role is to improve the purpose, people, and process of your team to get as high a multiplier effect on your collective outcome as you can.