Everyone on the team should have a similar picture of why does our work matter? If this purpose is missing or unclear, then you may experience conflicts or mismatched expectations. For example, let’s say your vision is to get a lemonade stand on every block, starting first in your city and then expanding throughout the country. However, your employee Henry is under the impression that your stand ought to be a popular hangout spot for the neighbors. He’ll start doing things that you think are unimportant or wasteful, like buying a bunch of lawn chairs or trying to serve pizza along with
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