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Where a Legacy Organization might commit to a specific revenue-growth target for the year, Beyond Budgeting would recommend beating the average performance of their competitors. Why? Because what if the market was down 20 percent and the business stayed flat? That would be a miracle. But under the traditional approach no one would be rewarded. In an uncertain world, relative performance is the only true benchmark.
Brave New Work: Are You Ready to Reinvent Your Organization?
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