They were so excited with the results that they brought them to Buurtzorg CEO Jos de Blok. This program should be rolled out across the entire company, they said. But instead of assigning a task force or piloting the program in other regions or announcing it as a company-wide initiative, he did something else entirely. He asked the team to write a story about what they’d created and publish it to the company’s internal social network, along with a guidebook for how to stand up the program. If the idea was good, he reasoned, it would spread.
