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My first hint that something wasn’t right was when I checked in on the work a few days later. Progress was slow. People interpreted the sketch in different ways, and hours were lost in circular debate about the proposal’s core features. Thinking I hadn’t explained myself well, I clarified what I was looking for. Another week passed; unfortunately, the results weren’t much better. That was when I realized the root problem: None of the designers were truly sold on my idea. They didn’t think it was going to succeed. And because of that, the work trudged along, lacking heart and soul. I learned
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