An inspiring vision is bold. It doesn’t hedge. You know instantly whether you’ve hit it or not because it’s measurable. And it’s easily repeated, from one person to the next to the next. It doesn’t describe the how—your team will figure that out—it simply describes what the outcome will be. I tell my team that I’ll know they did a good job describing their vision if I randomly ask five people who’ve heard it to repeat it to me and they all say the exact same thing. As a manager, it’s important to define and share a concrete vision for your team that describes what you’re collectively trying to
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