The Making of a Manager: What to Do When Everyone Looks to You

by Julie Zhuo

This is the crux of management: It is the belief that a team of people can achieve more than a single person going it alone. It is the realization that you don’t have to do everything yourself, be the best at everything yourself, or even know how to do everything yourself. Your job, as a manager, is to get better outcomes from a group of people working together.

The first big part of your job as a manager is to ensure that your team knows what success looks like and cares about achieving it.

What does A think this entails?

Your role as a manager is not to do the work yourself, even if you are the best at it, because that will only take you so far. Your role is to improve the purpose, people, and process of your team to get as high a multiplier effect on your collective outcome as you can.

the best outcomes come from inspiring people to action, not telling them what to do.

Why would someone not be motivated to do great work? One possible answer is that he doesn’t have a clear picture of what great work looks like. Another possibility is that the role doesn’t speak to his aspirations; he can, but he’d rather be doing something else. Or perhaps he thinks nothing will change if he puts in more effort—there will be no rewards if things improve, and no penalties if they don’t, so why bother?