To help you get started, ask yourself the following: Assume you have a magic wand that makes everything your team does go perfectly. What do you hope will be different in two to three years compared to now? How would you want someone who works on an adjacent team to describe what your team does? What do you hope will be your team’s reputation in a few years? How far off is that from where things are today? What unique superpower(s) does your team have? When you’re at your best, how are you creating value? What would it look like for your team to be twice as good? Five times as good? If you had
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