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Words also have power. They let us place ideas directly into another person’s head. If I seat you in a chair, perfectly motionless, and say the word “pizza” to you, neurons in your brain will change their firing pattern automatically, making predictions. You might even salivate as you simulate the taste of mushrooms and pepperoni. Words give us our own special form of telepathy.
How Emotions Are Made: The Secret Life of the Brain
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