In people, eating sugar triggers the brain’s opioids to increase production. So eating junk food or white bread actually feels good. No wonder I love a crusty French loaf. And sugar may actually act as a mild analgesic. So, when people talk about our society being addicted to sugar, they might not be far off. I wouldn’t be surprised if people are employing high-carbohydrate food as a drug to manage their affect and feel better. Hello, obesity epidemic.47