the self is a plain, ordinary concept just like “Tree,” “Things That Protect You from Stinging Insects,” and “Fear.” I am quite sure you don’t go around thinking of yourself as a concept, but just go with me for a bit on this.35 If the self is a concept, then you construct instances of your self by simulation. Each instance fits your goals in the moment. Sometimes you categorize yourself by your career. Sometimes you’re a parent, or a child, or a lover. Sometimes you’re just a body.