I’ve been calling this process “categorization,” but it’s known by many other names in science. Experience. Perception. Conceptualization. Pattern completion. Perceptual inference. Memory. Simulation. Attention. Morality. Mental Inference. In the folk psychology of daily life, these words mean different things, and scientists often study them as different phenomena, assuming each is produced by a distinct process in the brain. But really, they arise via the same neural processes.