Affect is the general sense of feeling that you experience throughout each day. It is not emotion but a much simpler feeling with two features. The first is how pleasant or unpleasant you feel, which scientists call valence. The pleasantness of the sun on your skin, the deliciousness of your favorite food, and the discomfort of a stomachache or a pinch are all examples of affective valence. The second feature of affect is how calm or agitated you feel, which is called arousal.
