Just how costly and burdensome the pursuit of ever more medical metrics has become is evident in a recent report from the Institute of Medicine.28 At major medical centers, the cost of reporting quality measures to government regulators and insurers amounted to 1 percent of net revenue. Administrative costs for measurement and related activities are estimated at $190 billion per year. Then there is the unmeasureable cost of providers entering data into the government’s Patient Quality Reporting Systems. Larger medical practices must pay external firms to enter the data; in smaller practices,
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