With the ground prepared by Madison Avenue advertising, it was easy for religious leaders to capitalize on the national fear of communism and nuclear death. If mutually assured destruction was truly assured, Christians would be happy in the afterlife with Jesus, while the godless communists would burn twice. As one author put it, “Americans, being Christians, believed in life after death and [were] self-confident that if even the world itself were destroyed in a righteous cause, they would go to their heavenly reward. Communists, by contrast, were atheists, held out no hope of life after
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