In America’s wild marketplace, religion must be at least partly about marketing. It should come as no surprise that during the golden age of American marketing—the Mad Men era—religion was quite literally sold to the country. In his book One Nation Under God: How Corporate America Invented Christian America, Princeton historian Kevin Kruse convincingly shows that the wave of public piety in America, which peaked in the 1950s, was the result of a coordinated corporate strategy. The campaign was launched during the 1930s and 1940s as a response to Franklin Roosevelt’s New Deal and the regulation
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