“In these days of unemployment,” wrote B. D. Claire of St. Petersburg, “people do not appreciate a picture show until they cannot afford to go, until they turn pockets inside out and find, that by doing without some food, they can go to a picture. During the weary time that my husband has been out of work we have squeezed the occasional quarters from our slender store, and we live that show—in anticipation, in actuality, and in retrospect.”