One man's meat is another man's poison; the contents of the ideal future (and the interpreted present) may and do vary dramaticaIly between individuals. An anorexic, for example, makes her goal an emaciation of figure that may weIl be incompatible with life. In consequence, she regards food as something to be avoided-as something punishing or threatening. This belief will not protect her from starving, although it will powerfully affect her short-term determination of the valence of chocolate. The man obsessed with power may sacrifice everything--including his family-to the attainment of his
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