as if the mere act of standing mobilises cognitive and neural resources that would otherwise remain quiescent. Moreover, recent studies show that walking increases blood flow through the brain, and does so in a way that offsets the effects of sitting around.6 Regularly interrupting prolonged bouts of immobility through the simple act of standing up changes the state of the brain by calling on greater neurocognitive resources, constituting a call to action as well as a call to cognition.