Every customer who walked through the door was carrying his or her personal torments: from a chipped nail or an incurable disease to a love betrayed or any other kind of heartbreak. But as long as they were at El Encanto—whether they were buying a suit priced at thousands of pesos or a little trinket or simply strolling through the store—they’d forget their cares, if even just for a while. That was the magic of El Encanto.

