How to Be a Capitalist Without Any Capital: The Four Rules You Must Break To Get Rich

by Nathan Latka

Tucker Max decoded a pickax to book publishing when he became an author. He realized there’s a huge market of people (gold miners) who want to establish themselves as thought leaders so they can charge higher consulting and speaking fees (gold mine). Publishing a book is a silver bullet to accomplishing that. The problem: most people don’t have the time or expertise required to become an author. Max immediately spotted his pickax cash cow and got to work launching Book in a Box (now Scribe Writing) in 2015. Since then the company has worked with more than five hundred authors and passed $11.3M in revenue as of September 2017. They charge clients a minimum of $25K to write their book for them, in their voice. All the client has to do is answer a few interview questions. Max realized that Book in a Box had the potential to be more lucrative than his own best-selling books, which is why he spends more time on the business these days than on his own writing.