They might not be able to hit 20 percent growth again, they figured, but they still expected sales to rise substantially. How much? Carolyn began pulling apart the numbers. She calculated the number of customers who had bought from them during the previous year. She figured out the average order per customer. She estimated how many of these customers were good for repeat business. Then she estimated the number of new customers they were likely to get from the marketing campaigns they were planning and calculated the new business likely to come in from these customers. Eventually she came up
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