Risk for risk’s sake can even be a viable political strategy. When the inaction and infighting of traditional politicians frustrates us, candidates often emerge who promise “change” or that they will “shake things up.” This refreshing message appeals to us because the status quo is not that great. Change can be a winning message even if we don’t know what their policies are or what exactly will change. It is no wonder we often end up disappointed, because taking a risk on the unknown for its own sake is a bad risk strategy: it only creates uncertainty without the promise of a clearly defined
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