The exact information you should include will depend on the goals of your company, but here are a few items that should translate well across all industries: Types of people in attendance Geographic demographics Types of developers (front end/back end, specific language preferences, and so on) Job titles (managers, individual contributors, C-suite or VPs) Sponsor interactions (did people spend a good amount of time in the expo hall?) Caliber of talks (sessions as well as keynotes) Overarching themes from the sessions or hallway track General impression of the conference
