The few hundred demonstrators who showed up on that date were chased off public spaces by the police, until they found refuge in Zuccotti Park, where, in a strange muddle of ideals, they were protected by the sanctity of private property. When the media ignored the initial occupation, the organizers forgot their anti-consumerism and turned to a commercial public relations firm, Workhorse Publicity, for help with spreading the word of their revolution. The company did so well that it actually won a professional award for its efforts.
