The most promising way forward, it seems to me, is to follow N. N. Taleb’s “subtractive knowledge” method of analyzing complex questions. Rather than assert what the public is, I explain what the public is not. This resembles the sculptor’s approach of chipping away at the stone until a likeness emerged, or the bond trader’s formula of identifying safe investments by subtracting risk.1 Since the public is an unstable and undetermined entity—a complex system—this negative mode of characterizing its behavior is least likely to fall into the fallacy of personification, of inventing some new
...more