Ormerod has found no obvious connection between the results of actions in a complex environment and their stated intentions. That holds true for you and me, for corporations like Apple and Google, and for the Federal government. Most things fail, because our species tends to think in terms of narrowly defined problems, and usually pays little attention to the most important feature of these problems: the wider context in which they are embedded. When we think we are solving the problem, we are in fact disrupting the context. Most consequences will then be unintended.
