That notion was behind a new kind of wine store created by Joshua Wesson, an expert sommelier and entrepreneur who founded the chain Best Cellars. “I heard the same questions all the time, and they all reduced to, ‘How can I make sense of the world of wine without having to master all the details? How can I deal with all these choices when all I want is a wine that goes with pizza?’ ” says Wesson. In most stores selling wine, he observes, bottles are arranged by grape (Chardonnay, Cabernet Sauvignon) or by region (California, France). Such classifications communicate little to the uneducated
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