Some people’s self-talk is mostly about the future, while others’ is an internal dialogue about the past. Some self-talk tends to be positive and upbeat, while other self-talk is harsh and critical. Or it can be defeatist, gloomy, and negative. Sometimes, self-talk is focused more on people; sometimes, it's fixated more on things. Sometimes, it’s mainly about others, and, sometimes, mainly about oneself.
