Surrounded by Idiots: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)

by Thomas Erikson

Young people still have things to learn about life in general. All impressions are not definitive. So what’s the problem? This young man has his own ideas about what is true and false. And wild horses couldn’t get him to change his mind. It may be something he heard from a friend or something he saw on television or something he picked up in school. When this knowledge or idea, irrespective of its source, has been established in his consciousness, it can’t be dislodged. It makes no difference how often his parents point out the facts or how tough they are when they present the evidence—his point of view is clear. It doesn’t even matter if they point out the danger in this or that way of thinking; he persists in his belief.