Surrounded by Idiots: The Four Types of Human Behavior and How to Effectively Communicate with Each in Business (and in Life)

by Thomas Erikson

If we look at how a Red communicates, we can understand why many perceive him as egotistic: • “I think we should accept this proposal.” • “I want that assignment.” • “This is what I think about it.” • “I have a good idea.” • “Will we do this my way or the wrong way?”