It must feel right. A Yellow can readily ignore the actual facts so long as it feels right. Don’t misunderstand this: A Yellow understands perfectly well that some people look at facts and that this is important. He’s not stupid. It’s just that he’s not interested. He wants to feel his way. Do you want to get a Yellow to make a decision? Try to put the Excel spreadsheets aside, lean forward, and say with a broad smile, “How does this feel?” He will understand exactly. And you’ll get an answer.
