British colonial policy, quite simply, sought revenue for the greater good of the empire. But “that damned American war,” as North called it, forced the government to confront a displeasing dilemma: either accede to conciliation and forgo income from the colonies or prosecute a war that would cost more money than could ever be squeezed from America. Moreover, success in crushing the rebellion would likely be followed by an expensive, protracted occupation. Even from the lofty vantage of a throne, coherent British war aims were hard to discern.