recommended that women get fewer mammograms. The announcement came in the midst of a 15-year-long breast cancer awareness campaign. Pink ribbons were everywhere and the “early detection saves lives” mantra had been burned into the public consciousness. Despite this, the USPSTF announced that, based on epidemiological evidence, women would be better off if they held off screening until age 50 (rather than 40) and screened every two years rather than annually.

Everything Below the W...