Futurists describe human response to a new idea as an over‐reaction in the short term and an under‐reaction in the long term. So a new idea comes up, like say the Swiss ball and everybody jumps on it, they’re having breakfast on it, they’re having dinner on it, they’re having lunch on it, they are sleeping on it and then they realize that wasn't necessary so they lose interest in. There is a happy medium.2
