David Heinemeier Hansson is the cofounder of a Chicago-based software company called Basecamp, a successful but modest business that stayed relatively small and avoided the lure of Silicon Valley and of trying to swallow the world. “Part of the problem seems to be that nobody these days is content to merely put their dent in the universe,” he has written. “No, they have to fucking own the universe. It’s not enough to be in the market, they have to dominate it. It’s not enough to serve customers, they have to capture them.”
