Women’s equality, it was now said, was a $28 trillion opportunity. This had become a near-constant refrain in MarketWorld—some permutation of the words “women,” “equality,” and “trillion.” If the logic of our time had applied to the facts of an earlier age, someone would have put out a report suggesting that ending slavery was great for reducing the trade deficit. “Of course, you should do it because it’s the right thing to do, but there’s a strong business case,” Collymore, of Safaricom, now said. In other words, of course you should do it because morality is enough, but since we all know
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