Hinton learned the McKinsey vernacular of the protocols. In the book The McKinsey Mind, by Ethan Rasiel, the firm’s protocols are distilled: Consultants first find the “business need,” or the basic problem, based on evaluating the company and its industry. Then they “analyze.” This step requires “framing the problem: defining the boundaries of the problem and breaking it down into its component elements to allow the problem-solving team to come up with an initial hypothesis as to the solution.”
