It was an inspiring vision, notable for its appropriation of “collective action”—a term that traditionally connoted unions and movements and other forms of citizens making common cause in the public sphere. The vision reflected a bitter truth: Often, when people set out to do the thing they are already doing and love to do and know how to do, and they promise grand civilizational benefits as a spillover effect, the solution is oriented around the solver’s needs more than the world’s—the win-wins, purporting to be about others, are really about you.