‘So, embrace and enthuse – that’s the point. And contain people. It doesn’t matter how many event courses you do and how many universities and colleges you go to, unless they teach you how to interact with humanity and how to treat people and what to watch for, and seeing who’s whingeing and who’s not whingeing and working out why, and getting that balance right, you’ll never be able to do this. That’s what you do. You use people and you get the best out of people.’

