Commercialisation didn’t make hijab easier, it changed what it is. People no longer ascribe [sic] to the hijab, they ascribe [sic] to a fashion trend [. . .] The turban [headscarf] has become the symbol of the New Muslim Woman. A marker of success, liberation, and modernity. Yet this symbol supposedly aiming to help Muslim women feel included, for many, has done the exact opposite of what it set out to do. In including one faction of society, it has ostracized another, and a number of Muslim women no longer feel represented.5
