This concern was expressed by Afia Ahmed in an article on Amaliah titled ‘How the Turban Hijab Became a Symbol of the Modern Muslim Woman’: Commercialisation didn’t make hijab easier, it changed what it is. People no longer ascribe [sic] to the hijab, they ascribe [sic] to a fashion trend [. . .] The turban [headscarf] has become the symbol of the New Muslim Woman. A marker of success, liberation, and modernity. Yet this symbol supposedly aiming to help Muslim women feel included, for many, has done the exact opposite of what it set out to do. In including one faction of society, it has
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