creative talent responds best to feedback from other creative talent. Peers, rather than authority. Catmull designed a system for a group of peer film directors to regularly coalesce around a project and give its director advice—honest feedback from colleagues rather than marching orders from marketers or producers. Creatives are suspicious of those outside their faith. It’s similar in drug discovery: biologists and chemists respond best to criticism from their own kind, much less well to suggestions from MBAs.
