Wally Bock

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Ed Catmull, from Pixar, refers to early-stage ideas for films—loonshots—as “Ugly Babies.” The language is new, but the idea goes back centuries. In 1597, the philosopher Sir Francis Bacon wrote, “As the births of living creatures are at first ill-shapen, so are all Innovations, which are the births of time.”
Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
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