Which is why learning to nurture the more subtle S-type loonshots—not just the shiny P-type loonshots—matters. Most people, like most teams and companies, have a blind side. And the subtle is much easier to miss than the shiny. If you are a creative or an entrepreneur, learning how to be good at both types of loonshots can help you expand your idea. It can help you transform something good into something great. Google, for example, began with a new algorithm for ranking internet search results, a nice P-type loonshot. But it was the eighteenth search engine. It added several clever S-type
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