The importance of project–skill fit also changes how we should think about training. Managers usually invest in training employees with the end goal of better products or higher sales. Send a coffee machine designer to a workshop on product design and you will get better coffee machines. Send a sales manager to a marketing workshop and your sales may improve. But training employees has another benefit. A designer who has learned new techniques wants to practice them. A marketer with new skills wants to try them out. Training encourages spending time on projects, which reduces time spent on
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