they had made money from selling film: their cameras generated much less income than their instant-print cartridges. With digital, there was no film. “There’s no way that can make any money,” they said. Land dismissed the new technology because he didn’t look for the hidden S-type loonshots: all the ways digital could enable new streams of income. In other words, just like Juan Trippe, he leaned on his strong side—P-type loonshots—and didn’t watch his weak side: S-type loonshots.
